What do temptation costs refer to?

Temptation costs refer to the psychological costs associated with the struggle between immediate gratification and longer-term goals. When individuals face temptations, such as unhealthy foods or sedentary behaviors, they must exert mental energy and willpower to resist these short-term pleasures in favor of maintaining their health and fitness goals. This internal conflict can create stress, anxiety, and cognitive dissonance, which contribute to the overall psychological burden of making healthier choices.

Understanding temptation costs is crucial in behavior change strategies, as recognizing and addressing these psychological challenges can help individuals develop more effective coping mechanisms and strengthen their resolve in pursuing their transformation goals.